Learn More about Barbaras

Barbara’s was founded in 1971 by a 17-year-old girl who was passionate about creating great-tasting food from simple, wholesome ingredients. Barbara’s believes that life is delicious—and is worth taking a bite out of every day! The company is committed to making a positive contribution to the world with donations to national and local non-profit organizations which includes a longstanding partnership with the National Audubon Society’s Project Puffin program. Barbara’s offers many healthy, delicious cereals and snacks including Puffins, Snackimals, Honest O’s, and Multigrain Spoonfuls.


Where to Purchase


Snackimals Cereal is available at major grocery retailers nationwide and natural retailers such as Whole Foods Market and Sprouts. It is also available online at shop.barbaras.com or Amazon.