Learn More about Flavor Your Life

The Flavor Your Life campaign aims to educate North American consumers about authentic extra virgin olive oil from Europe. Flavor Your Life is debunking misconceptions while empowering consumers—and sharing the delicious culinary culture that has been growing in Europe for untold generations.


Where to Purchase


Zucchi is a premier Italian Olive Oil Company delivering traceable and sustainable products that you can trust. You can find Zucchi at Big Y, HEB, King Kullen and Shaw’s.

The Flavor Your Life campaign, supported by the European Union, Unaprol, and the Italian Ministry of Agriculture, is dedicated to providing the latest in industry news on European Extra Virgin Olive Oil. The program aims to educate US consumers so they can make informed decisions when purchasing Extra Virgin Olive Oil. To learn more visit flavor-your-life.com.