NOW Foods, a family-owned company, is a leader in the nutritional supplements industry. Founded in 1968 on the belief that natural is better, NOW is committed to offering safe, affordable products of the highest quality. Their mission is to provide value in products and services that empower people to lead healthier lives. To further demonstrate their commitment to this mission, NOW Foods launched Living Now®, a line of wholesome and naturally allergy-friendly foods that are free of eight common allergens—dairy, wheat, soy, tree nuts, peanuts, eggs, fish and shellfish. The purpose of Living Now® is to make living with food intolerance a little easier by providing high-quality food products that people can trust.