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There’s a reason more and more people are turning to activated charcoal for their oral care. Desert Essence Activated Charcoal Toothpaste works to keep your mouth healthy and your smile bright. Founded in 1978, Desert Essence is a leader in natural personal care. Their exclusive activated charcoal blend uses sustainably sourced, ultra fine charcoal powder to beautifully polish and deeply clean your teeth. Its smooth, cool gray-colored formula (not black) rinses easily and provides a burst of mint to keep your breath fresh and clean. Free of SLS, fluoride, carrageenan, and gluten, Desert Essence Activated Charcoal Toothpaste is perfect for every healthy smile!