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prAna, an ancient Sanskrit word for breath, life, and vitality of the spirit, started out in 1992 making clothing that worked well for climbing and yoga. It turned out that the clothing worked well for lots of other passions too, so prAna added new products with “purpose” in mind and scoured the world for design inspiration. prAna creates versatile, stylish, and sustainable clothing and accessories that you can wear during every activity, every adventure, every day.
They also participate in business with like-minded folks who want to promote conservation and create positive change. Sustainable materials like organic cotton, hemp, and recycled poly along with Fair Trade, and Renewable Energy initiatives are just a few of the things that prAna supports.