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This is not your average ketchup. Naturally sweetened, True Made Foods® Low Sugar Vegetable Ketchup has half the added sugar of regular ketchup and is loaded with 100% American grown vegetables. Founded by a father who wanted a better option for his ketchup loving kids, this ketchup is non-GMO, Certified Vegan, paleo friendly, and gluten free. A regular bottle of ketchup, even organic ketchup, has 1/4 lbs of refined sugar in it. A bottle of True Made Foods Low Sugar Ketchup has 1/4 lbs of carrots, butternut squash, and spinach! Plus it still tastes like real ketchup, so your kiddos will love adding it to their favorite meals.