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Hero Nutritionals believes in embracing a healthy, happy life through positive nutrition. That’s why in 1997 they invented Yummi Bears®, the first and still the best gummy vitamin. With it, they provide essential nutrients in a delightfully yummi®, fun to take gummy made with natural fruit flavors and lots of love. Hero is passionate about what goes into their gummy vitamins as well as what must stay out. In 2009 they launched the Yummi Bears Organics line as well as the adult Slice of Life Organics. They carefully select the purest, most nutritionally potent ingredients that are free of allergens, gluten, and dairy, with nothing artificial. Hero Nutritional believes that pure love deserves pure nutrition.