Hero Nutritionals believes in embracing a healthy, happy life through positive nutrition. That’s why in 1997 they invented Yummi Bears®, the first and still the best gummy vitamin. With it, they provide essential nutrients in a delightfully yummi®, fun to take gummy made with natural fruit flavors and lots of love. Hero is passionate about what goes into their gummy vitamins as well as what must stay out. In 2009 they launched the Yummi Bears Organics line as well as the adult Slice of Life Organics. They carefully select the purest, most nutritionally potent ingredients that are free of allergens, gluten, and dairy, with nothing artificial. Hero Nutritional believes that pure love deserves pure nutrition.

Featured Reviews
“Besides tasting great Yummi Bears Organic is packed full of 16 essential nutrients that will help Peyton grow and develop into a healthy young adult. With flavors like natural strawberry, orange, and pineapple kids will be lining up for their daily Yummi Bears.” Read the full review – Peyton’s Momma
“Now that she’s a toddler she loves the gummy vitamins and the Yummi Bear Organics are her new favorite! She sees me getting the bottle down to give her one and she gets all excited!” Read the full review – Sixth Bloom
“My kids love taking these, they say they taste great and there is no arguing over swallowing pills or chewing hard, funny tasting chewables. Making vitamins into a gummy form was a brilliant move for Hero Nutritionals.” Read the full review – As We Bloom
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