OCTOBER 7-8 | WASHINGTON D.C. AREA
#WOWsummit
Cherry Blossom

Schedule

Cherry Blossom
Tentative Schedule (subject to change)
 

What to expect on Friday

Bloggers, this day is about helping you build your blog. During the day, you'll attend workshops led by successful bloggers and industry experts. In the evening, you'll have a chance to meet and network with brands one-on-one at our fun Speed Networking event. This is your opportunity to stand out in front of brands and make connections.

End the day with a Cocktails & Comedy hour where you'll unwind, have a cocktail (or two) and simply enjoy laugh-out-loud (LOL) entertainment.

What to expect on Saturday

Moms, this day is about empowering your life. You'll hear from inspiring speakers and attend educational workshops led by parenting and healthy-living experts. Explore the exhibitor hall throughout the day to sample better-for-you products, plus you'll also have the opportunity to win giveaways and prizes. Stay until the end and you'll leave with a goody bag filled with lots of free products, coupons, and goodies.

Session Topics

  • Friday Blogger Workshop Topics

  • Understanding Your Audience: How Blogs Go Viral

  • Dan R. Morris & Rachel Martin, Blogging Concentrated
  • Would you like to write blog posts that go viral? In this session, you'll learn how to understand your audience and how to write and present content in a way that resonates with them.
  • Blogging Authority: How to Master the Media and Gain Credibility

  • Laura Harders, Beltway Bargain Mom
  • Wondering how you can land spots with high profile media outlets so that your blog gains credibility and grows in readership? In this session, you'll learn multiple ways to successfully gain those print, online, radio, and TV features you crave.
  • How to Create Fast and Easy Blog Content

  • Theresa Ceniccola, International Christian Mompreneur Network
  • Are you feeling overwhelmed by the task of creating fresh content for your blog on a consistent basis? Learn how to create content quickly and without stress.
  • Rebranding Your Blog as You Grow

  • Maggie Miller, Family Frugal Fun
  • Has your writing evolved and changed since you started blogging? Have you switched your focus? It may be time to rebrand and reinvent yourself and your blog! Explore the pros, the cons, and how to get started.
  • A Beginner's Guide to Google Analytics

  • Adrienne Dupree, Leave the Corporate World Behind
  • Are you taking advantage of everything Google Analytics has to offer? From finding out how your readers are finding you, to which of your blog posts are most read, this training will provide an introduction to Google Analytics, from step-by-step instructions on how to setup your Google Analytics account to how to run the most important reports.
  • Productivity: How to Stay Focused with Purpose and Clarity

  • Theresa Ceniccola, International Christian Mompreneur Network
  • If you're like most moms, you've got a lot on your plate. Learn how to develop habits, routines, and structure that will enable you to balance it all and be productive. You'll walk away with tips to avoid temptations and clearly identify your purpose. Plus, gain better insight into focusing on your readers and your overall message.
  • How to Create an Effective Facebook Marketing Strategy

  • Dan R. Morris & Rachel Martin, Blogging Concentrated
  • What's your Facebook strategy? Do you even have one? Find out the innate differences between creators and curators and the branding challenges associated with both. The tools for your new Facebook strategy are here!
  • How to Pitch Your Blog to Brands

  • Maggie Miller, Family Frugal Fun
  • Find out the exact techniques Maggie of familyfrugalfun.com uses to reach out and secure brand partnerships, from local businesses to national brands. She'll even share sample outreach letters, specific media kit suggestions, and how to find what you're looking for.
  • How to Transition from Amateur to Pro Blogger

  • Dan R. Morris & Rachel Martin, Blogging Concentrated
  • Think you've got what it takes? Shifting from hobbyist to bill payer is a big step, but certainly not impossible. Dive into the process with Dan and Rachel's robust checklist to successfully mitigate risk and reap revenue.
  • How to Build a Community with Facebook Groups

  • Anne Parris, midlifeboulevard.com
  • In business, your community is everything. Learn best-practices for building your community in a Facebook group. From creation to community management, you’ll come away with actionable items to immediately improve how you manage your online community.
  • Saturday General Session Topics

  • Healthy Moms Grow Happier Kids

  • Dr. Drew Ramsey, DrewRamseyMD.com
  • Happier, healthier brains with whole, real food? That's the power of being a Green Mom. With the latest from the fields of nutrition and brain science, Columbia University Psychiatrist, Dr. Ramsey, explains how food choices affect the brain. "Moms are usually the nutritional gatekeepers for a home and their choices make a huge difference," he says. Covering the simple rules and top foods to boost mood, energy, and focus, you'll never look at an egg, kale salad, or strawberry the same way. With Dr. Ramsey's delicious tips, you'll improve brain health, build family resilience, and minimize toxins—all while supporting your local community.
  • Why Being a Mom is Enough

  • Rachel Martin, Finding Joy
  • Based off the success of her viral blog post that gained nearly one million Facebook likes, Rachel will speak to the nitty gritty emotions that mothers deal with. Through narrative, personal stories, and powerful analogies, this inspirational talk will celebrate motherhood through fresh eyes. We live in a digital age of expectations, to-do lists, and a mythical ladder of success. Rachel will share how to clear the clutter and replace it with the beautiful truth that the ordinary days and ordinary parts of motherhood are truly extraordinary.
  • I'd Do Anything for You, Including Change the World

  • Gloria Pan, Moms Rising
  • As Mothers, we carry the burden and joy of caring for our children. We try to ensure that our children have everything they need - from the food they eat, to the clothes they wear, to the schools they attend. It's our responsibility to make sure they feel safe, comfortable, loved, and nourished, mentally, physically, and emotionally.

    The harsh reality is that today's world is full of people, events and other factors that profoundly impact our kids' well-being. Many, if not all of these factors are beyond our individual control. We live in a world where women are still paid less than men for the same work, even though many of us are earning the primary household income. We have to choose between a paycheck, or taking time off to care for our sick kids, we live where drinking water may be laced with lead, and where worry paralyzes us with the pervasiveness of firearms.

    This talk will examine critical issues impacting children and families in today's America and why moms must stand up and fight for the change our kids need. It's only together that we can fight this battle and win!
  • How to Give Your Kids Freedom and Independence without Living in Fear

  • Lenore Skenazy, Free Range Kids
  • One of the most important life skills we can give our children is teaching them how to make smart choices. However, in today's world, the fear of letting our children walk to school alone, or play outside without adult supervision is reason for others to judge or, even worse, call the police. How do we turn the tide back to give our kids the freedom and responsibility most of us remember so fondly?

    Lenore Skenazy, the brilliant and hilarious founder of Free Range Kids who was also once named the "World's Worst Mom", will teach us how to provide children with freedom and independence without living in constant fear. Learn what you can do to build safe, confident, independent children who are ready to solve their own problems.
  • Saturday Workshop Topics

  • Finding Time to Keep Your Family Heart-Healthy: Easy Steps for Living Well

  • Dr. Decker Weiss, Solgar
  • Dr. Decker Weiss, named one of the “Leading Physicians in the World” by the International Association of Cardiologists, has dedicated his life to keeping families healthy and happy. To help you safeguard your family’s heart health, he’ll share easy and beneficial steps that can fit into anyone’s busy schedule. Plus, since heart-disease prevention can start as young as 2 years old, he’ll explore the importance of nutrition, exercise, and supplementation for all ages.
  • Real Solutions for Real Problems: How One Nutrient Can Change Your Life Forever

  • Dr. Aimée Gould Shunney, Nordic Naturals
  • Moms know that good nutrition for their families is crucial to their overall health and well-being. They also know the challenges of making sure their families get all the nutrients they need to fuel their busy lives. Between picky eaters, crazy schedules, and conflicting messages about what’s good for you and what’s not, it’s not easy!

    Dr. Aimée Gould Shunney will offer real-life solutions to help you ensure that your children get the nutritional foundation they need to set them up for success, as well as explain the health benefits of omega-3 essential fatty acids.
  • Natural, Organic Beauty From the Inside Out

  • Karim Orange, Garden of Life
  • As mothers, we know that beauty, as well as health, starts from the inside out. When we neglect our health, it shows outwardly on our bodies, especially in our faces, that is why a nourished body is a beautiful body. Karim Orange, makeup artist to the stars of Hollywood red carpets and New York Fashion Week catwalks and writer for Huffingtonpost.com, about.com and Organic Spa Magazine joins Garden of Life to educate us on how mykind Organics Hair, Skin and Nails and Prenatal Probiotics is the perfect, nourishing addition to your organic beauty regimen.
  • How Reading the Right Stuff Creates Curious, Responsible, and Empowered Kids

  • Jennifer Emmett, National Geographic Kids
  • A curious child is one who is constantly learning. So how do you inspire this curiosity? And how do you raise kids to be responsible and empowered? Jennifer Emmett explores this topic in her presentation, which draws from the National Geographic Kids Learning Framework, proprietary research, and STEM learning concepts. She will share ways that Nat Geo Kids employs these tools – and more! – to enhance kids’ problem solving abilities, observation skills, sense of wonder, and desire to learn about the world.
  • Join the Conscious Eating Movement by Incorporating Whole, Healthy Ingredients into Your Diet

  • Mary Waldner, Mary’s Gone Crackers
  • With so many food choices out there, many with mixed messaging on health attributes, it’s easy to get confused. Knowledge is power when it comes to what you put in your body. That is why Mary Waldner, co-founder of Mary’s Gone Crackers, an organic, gluten free, non-GMO, whole grain cracker company, will educate us on why choosing whole, natural foods over processed foods is crucial to both our health and the planet.
  • Get Cooking with Tasty Bite

  • Amanda Moorhouse, Tasty Bite
  • Tasty Bite began its journey in 1995 with 5 all-natural, ready-to-eat Indian dishes, but quickly grew their product line to over 30 Indian, Asian, and rice products. Tasty Bites offers flavor-filled, real and natural food without the inconvenience of having to cook it yourself! And while Tasty Bite products are delicious and nutritious on their own,they are the perfect jumping off point for an imaginative dish.

    Join us on a culinary journey with Tasty Bite as they show us how to use their products to make all kinds of tasty treats in minutes from a quick Madras Lentils Chili to a loaded baked potato. The possibilities are endless, it really is too good to be true!

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